Kamis, 31 Mei 2012

TULISAN KE-10 ENGLISH BUSSINESS 2

BRI THE MOST PROFITABLE, AND SERVE THE KEY FOCUS


Jakarta PT Bank Rakyat Indonesia (Persero) was named the most profitable national company by Forbes International. Of the 10 companies that entered Indonesia in 2000 the most profitable companies in the world, Bank BRI in the top position. In addition, there are five other financial companies.

Of the 10 firms that (financial and non financial), six companies are owned by the government, including the Bank BRI. According to the Managing Director of Bank BRI Sofyan Basir, the key to the success of Bank BRI is it focused on the primary market (segment), which is the empowerment of micro, small and medium enterprises (SMEs). "The key focus of our side of the market," said Sofyan. Bank BRI also focus on expanding and strengthening the network and access services to customers.

"If you look now it's spoiled our customers, because BRI is everywhere. So, we provide exceed the expectations of our customers. I think that our performance of this kind, it is also a reward given for BRI customers, "said Sofyan.

It is said Sofyan, strengthening SME market is not out of line with people's economic recovery efforts of government and various parties encourage economic growth. "So, our economy is growing so well that SME market also rose strongly, and we were already there," said Sofyan.

The Role of Civil BRI
Sofyan also thank all the employees of Bank BRI has served the people of Indonesia as well as possible so that clients entrust their liquidity is managed by the BRI. "There is a massive transformation will work culture and human resources services (HR) in both the BRI. As a State Owned Enterprise is a challenge that we must not be lost to the private sector in terms of human resources, "said Sofyan.

In terms of profitability, in addition to winning over other state-owned Bank BRI beat Singapore banks operating in Indonesia with a profit of U.S. $ 1.7 billion, although in terms of assets in the second position in the banking industry.

Profit is also equivalent to the profit of the major banks world-class average of nearly U.S. $ 2 billion. Not this time Bank BRI gain the same appreciation. In 2009, Bank BRI also received an award as one of the 50 Greatest Company by Forbes Asia as well (Asian Fabulous 50). Bank BRI is the only company that represents Indonesia snapper and even beat some other Asian companies.

Bank BRI is currently listed as the largest bank posted a profit since 2005. From the network side BRI is the owner of the network spread, the largest and widest in Indonesia. Strong in the SME sector, Bank BRI has been designated by the United Nations into a laboratory study of micro-finance lending business world and the people (KUR), the largest.

Yet the role of Bank BRI in the development of infrastructure and the national economy can not be ignored. It is seen from the increasing expansion of BRI Bank to finance infrastructure development and government guaranteed.

SOURCE:



MY OPINION ON THE ARTICLE ABOVE:
In my opinion, one of the key to the success of a company's success is how the company implemented a system of good managerial. Because good or bad managerial system will greatly affect the performance of a company. If the system managerialnya well, companies can establish a policy, determine the exact market share, creating a work atmosphere conducive to each employee and create innovation-program pogram in the company to attract consumers as much as possible so that it can generate big profits. I think the managerial system of Bank BRI has been very good, as evidenced by the increasing number of customers of Bank BRI. Convenience provided by Bank BRI to its customers, making customers more comfortable and confident about the quality of Bank BRI. The products offered by Bank BRI as SMEs are also very good, because the program is a program that is right for the empowerment of micro, small and medium enterprises, the number of its market share in Indonesia is quite large because most of the population of Indonesia from economic lower middle class. Creation of products that can be on the market properly, can increase its profit. And better levels of service and the many facilities provided by the bank to the customer, will attract more customers to invest their money in the bank, so that any profits will be growing.

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